Audience & Programming


Our audience is made up of very affluent members of the Muslim community across all demographics. Our audience falls within the category of early adoptors and innovators, giving you the perfect platform to talk to this sector of the market with your marketing message.

You would agree that a very significant portion of the fabric of our South African society is made up of the Muslim community, therefore, as Deen TV, we know that we have our fingers on the pulse of our audience. You can trust that Deen TV’s programming genres are produced specifically to speak to this market in the manner that they prefer.

The direction of our programming in terms of our target market is both male and female in the age group of between 18 and 60 years old.